# Martech: Sentiment Analysis Takes the Pulse of Marketing Campaigns

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**Published:** Aug 17, 2023  
**Type:** case-study

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[Babel-Street-Analytics-Sentiment-Analysis-Takes-Pulse-of-Marketing-Campaigns.pdf](https://cdn.sanity.io/files/tr9rhao1/production/4b61bbf7afbc3b61e8f041f0b7e3874b5c3bd903.pdf)